In a recent Mintel blog, “Wellness Trends to Watch in 2020”, the author states that 2020 will be the year for “wellness for everyone.” Holistic wellness activities that are accessible and achievable will drive consumers’ success.
As wellness practitioners, it is important we understand the impact our recommendations make as consumers seek our professional guidance and vetting of credible wellness activities, services, and brands. We know from surveys like this one from IFIC that consumers trust health and wellness professionals the most. Shouldn’t we expect they are asking for practical and specific recommendations that help them make choices to improve their well-being?
Fortunately, there is a partner that helps make our jobs a bit “easier.” Pulse Health & Wellness has a unique evidence-based engagement platform that connects health and wellness brands to professional practitioners. Leveraging evidence-based professional resources, coupons, samples of food, and wellness products for clients enables one to cut through the clutter and noise in the marketplace and find practical solutions for clients or patients.
Members and friends of the National Wellness Institute can sign up at nwi.pulseconnect.me to join the Pulse Health & Wellness network at no cost!
Stacey Krawczyk, MS, RD, is the Secretary of the Board of Directors of the National Wellness Institute and President of FoodWell Strategies, a food and wellness marketing consultancy.