by Virtuositeam

The ability to influence others positively and bring about rapid, positive, and long-lasting change is a valuable skill in many contexts. Success in the field of well-being depends on practitioners’ ability to guide their audience toward the actual adoption of the healthy behaviors they advocate. We call this being a ‘Change Agent’.

The terms ‘agent of change’ and ‘change advocate’ are synonymous with the term ‘Change Agent’. No matter which term you choose, an agent of change is a person who promotes and enables change to happen within any group, community, or organization. In business, a Change Agent is an individual who promotes and supports a new way of doing something aligned with business goals.

Change Agents can be thought of as a catalyst for change, a person who can make changes happen by the physical embodiment of the desired behavior, inspiring and influencing others in the process. They can be internal or external to an organization. They focus on people and the interactions between them, inspiring and influencing others in their network to make the changes necessary for the desired transformation, including changes to their desires, attitudes, and behaviors.

Change Agents fulfill one of the critical roles in the discipline of change management which is important to ensure the success of any change. They provide a role model for others to follow.

Being a Change Agent is one of the key responsibilities of an effective change leader. The responsibilities of a change leader often include identifying the need for change, taking the initial steps for the change process, overseeing it from inception to closure, analyzing the risks involved, weighing the pros and cons, and ultimately creating a compelling case for the change to happen.  A change leader is action-oriented and acts as a catalyst for the change process.

Here are some considerations for becoming a more effective change leader:

1. Understand the Change Process: Start by building a deep understanding of the desired behavior and the specific change model or framework you are working with. If you don’t have one, the BRATLAB website has a model called the “four powers model,” study it thoroughly to understand its principles and components.

2. Develop Expertise: Acquire expertise in the area where you want to drive change. Whether it’s in business, education, healthcare, or any other field, you need to be knowledgeable and credible in that domain.

3. Identify a Clear Vision: Define a clear and compelling vision for the change you want to bring about. This vision should inspire others and provide a sense of direction.

4. Build a Network: Start connecting with like-minded individuals and organizations that share your passion for the change you’re advocating. Building a network can help you garner support, resources, and allies.

5. Communication Skills: Develop strong communication skills to effectively convey your vision and ideas to others. This includes both written and verbal communication, as well as active listening.

6. Leadership and Influencing Skills: Cultivate leadership skills that enable you to lead by example and inspire others to act. Learn how to influence decision-makers and key stakeholders.

7. Resilience and Adaptability: Prepare for resistance and setbacks. Change often faces resistance, and you’ll need to be resilient and adaptable to overcome challenges.

8. Data and Evidence-Based Approach: Use data and evidence to support your arguments and proposals. Decision-makers are often swayed by concrete data and examples.

9. Pilot Projects and Demonstrations: Start with small-scale pilot projects or demonstrations to showcase the potential impact of your proposed changes. Success stories can be powerful tools for gaining support.

10. Advocacy and Lobbying: Depending on the context, you may need to engage in advocacy and lobbying efforts to influence policies and regulations that support your change agenda.

11. Evaluation and Feedback: Continuously evaluate the progress of your change efforts and gather feedback from stakeholders. Adjust your approach as necessary based on what you learn.

12. Persistence and Patience: Change often takes time, and you may encounter setbacks. Stay persistent and patient in your efforts.

Want to become highly skilled at sparking change?

This certificate program will show you the way if you have ever had trouble getting people to take action, whether at work or at home. You will learn all the skills you need to maintain beneficial habits, so you may eventually replace the bad ones with the good ones and become a “spark plug” for your clients, coworkers, and friends. It is based on the BRATLAB Four Powers behavior change framework, which was developed by Virtuositeam after more than a decade of study into the factors that contribute to people’s ability to sustainably alter behavior.

The course offers an in-depth exploration of the influence tools and tactics that promote behavior change and participation and can be taken at your own pace. It features four contexts—Spaces, the Self, Systems, and Social—through which evidence-based persuasion techniques are applied.

This course is designed for you if you want to enhance the health-related habits of a specific group of people. You might oversee human resources, wellness programs, the distribution of wellness goods and services to businesses, or even a community-wide wellness drive. Team members can also benefit from this training.

You have up to six weeks to finish this program, and it’s self-paced and practical. You’ll get the most out of the lessons if you immediately put the new skills you learn into practice, and there are plenty of opportunities to do so.

When you complete this training, you will know how to:

1. Describe the role that persuasion plays in both our personal and professional lives.

2. Give examples of how you’ve used your influence to encourage people to make healthy choices or to discourage them from engaging in unhealthy pursuits.

3. Make use of tried-and-true methods for encouraging behavioral shifts.

4. Be a Change Agent for the communities you engage with.

5. Raise engagement and participation in the organizations you manage, the communities you serve, or the groups you oversee.

6. Learn to lead transformation more successfully.

Although this course can be finished entirely online, keeping a journal for course-related exercises and personal reflections is strongly recommended. You should also be ready to participate in workouts with a “buddy.” Within six weeks of enrolling in the course, you must finish all modules, download all materials, and submit your Evaluation + CEC Request Form to receive your Change Agent Course Certificate and CECs.

Remember that becoming a change leader is a dynamic process that may require ongoing learning and adaptation. Being an effective Change Agent is just one of the skills you will need. The specific steps and strategies you use will vary based on your unique circumstances and the model or framework you are working with – a growth mindset will serve you well!



An English numbers guru with a passion for wellbeing and a South African explorer of the human psyche with a talent for business share a big mission to build change resilient and human centered cultures?

They chat a bit… and then decide to leverage their proprietary change enablement framework, backed by 10 years of behavior change research, to create high-performance teams.

And so they create a progressive training company that builds organizational capacity to meet the challenges of an increasingly disruptive business landscape by mastering the art of change.