Stevens Point, WI: The 2023 Professional Compensation Report identifies salary and benefit trends to watch and essential skills for growth in the booming workplace wellness sector. To provide wellness professionals and the organizations they work for with actionable insights on critical salary and benefits trends, Wellable Labs and the National Wellness Institute (NWI) released the 2023 U.S. Wellness Professional Compensation Report, which surveyed 1,005 full-time wellness professionals from across the country.

Key takeaways include guidelines for employers to best attract top talent and essential skills wellness professionals must have to successfully navigate this rapidly growing and transforming sector. This year’s report is featured inside an interactive, online dashboard where you can take a deeper dive into relevant compensation and benefits data broken down by profession, geographic location, and experience in the field, in addition to reported professional barriers and in-demand skills.

Compensation Trends

The report outlines salary and compensation data in the workplace wellness field to identify benchmarks for professional growth in 2023. The median salary for all wellness professionals fell within the range $65,000 and $84,500 while total compensation across the industry ranges from less than $50,000 up to more than $200,000. While median compensation ranges remained relatively static from 2021 to 2022, the report identified that median compensation among respondents varied based on employee location and company headquarters, and compensation was higher along the East and West Coasts than in the Central U.S.

Benefits Trends

The most provided benefits are (i) health insurance, (ii) paid vacation, (iii) dental insurance, (iv) employee assistance programs, and (v) vision insurance. After surveying respondents and analyzing the results, employers looking to attract and retain top talent in the field may want to bolster their benefits packages with (i) fitness reimbursements or discounts, (ii) performance bonuses, (iii) student debt assistance, (iv) childcare benefits, and (v) tuition reimbursement. Respondents ranked these five benefit offerings as being highly desirable additions to their current benefits packages.

Wellness Promotion Competencies

The report also outlines the current barriers and in-demand skills needed for wellness professionals to implement effective, evidence-informed strategies within worksite wellness programs. NWI’s Wellness Promotion Competency Model is a common set of independently researched standards for wellness professionals to assess their skills as they prepare for future wellness career opportunities. The results show five domains wellness professionals should keep in mind for professional growth: 1) Authenticity and self-awareness; 2) Whole-person and systems approaches; 3) Inclusive and responsive practices, 4) Communication and connection; and 5) Legal and ethical principles


The wellness industry continues to experience multi-dimensional growth. As new roles are added and current ones evolve, organizations and the wellness practitioners they employ must stay abreast of the latest changes in competency standards and compensation. By keeping tabs on critical stats like the ones provided in this report, employers can ensure they are offering attractive compensation packages. At the same time, practitioners can hone their crafts to stay competitive in a rapidly developing field.


Access the 2023 U.S. Wellness Professionals Compensation Report Now 


About Wellable Labs: Wellable Labs, Wellable’s research and thought leadership division, is dedicated to advancing human capital management by reimagining the framework, norms, tools, and technologies industry professionals use to attract, retain, and enhance the performance of employees. As organizations adapt to meet the wants and needs of their employees, differentiate themselves through a culture of health, and drive overall business success, there has never been a better or more necessary time to explore the intersection of engagement, well-being, benefits, and technology. To this end, Wellable Labs works with tactical thinkers and visionary leaders to conduct proprietary research, deliver interactive content, provide thought leadership, and cultivate a robust community to question the status quo and transform the way organizations optimize their workforces. Learn more and get involved at, or check out Wellable’s award-winning solution at

About the National Wellness Institute: The National Wellness Institute (NWI) is the leader in providing professional development and engagement opportunities that support individuals from a variety of disciplines in promoting whole-person wellness. As the worldwide voice of the wellness community, NWI is an advocate for and serves as a guidepost for wellness practitioners as they evolve their professional competencies to make a greater impact on the human experience. NWI’s Certified Wellness Practitioner (CWP) designation is the industry standard for global wellness leaders and is derived from the evidence-based Wellness Promotion Competency domains and rooted in the Six Dimensions of Wellness. Visit to learn more and join the community.

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